dgm Improves HR Communication with Snowdrop
February 2006

dgm, the on-line marketing company, has signed with HR and Payroll software supplier, Snowdrop.

dgm will be using Snowdrop’s ASP Evergreen (personnel) system to manage the records of its 85 employees. The ASP model means that Snowdrop will host dgm’s software, reducing reliance on internal IT resources.

dgm intends to use the software to improve management of its growing workforce and allow managers to access their team members’ records, including training history, pay increases and bonuses. The flexibility of Snowdrop’s software will allow dgm to keep up with changing management structures and enable remote workers to dial in and access key information such as absence, time off in lieu and holiday requests.

The HR team hopes that a reduction in administration will enable it to complete more value-added tasks and produce more meaningful information through accurate reports.

Notes to Editors

  1. Founded in 1991, Snowdrop is a leading Human Resources and Payroll software provider. Using technology, Snowdrop lets HR and Payroll professionals spend more time on strategic issues and less on administration.

  2. dgm is the UK’s leading independent on-line marketing group. The company uses three key on-line channels to deliver the highest possible return on investment for its clients: affiliate marketing (dgmPerformance), on-line advertising (dgmAdNetwork) and search engine marketing (dgmSearchLab). All business is measured to ensure a strong return is delivered for clients with over 80% of fees performance-based, i.e. clients only pay on results.

    A range of the biggest UK brand names use dgm. The company now has more than 250 clients including; the AA, Alliance and Leicester, American Express, BT, B&Q, Cancer Research, Comet, Oxfam, Powergen, RAC, Tiscali, Virgin, William Hill and Woolworths. Marketing and media buying agencies working with dgm include: Carat, Zenith Optimedia, Manning Gottlieb Media and many more.

    In 2004 dgm delivered over one million sales and 72 million visits from customers for its advertisers - an estimated 20 percent of the total sales generated by the performance-based marketing sector.

    More information is available at www.dgm-uk.com